Why Are Clothing Prices Higher in UK Cities?
At Forgotten Soul, we believe in keeping fashion affordable without compromising on quality. While big-city brands drive up prices, we keep ours fair. But have you ever wondered why clothing costs more in places like London, Manchester, or Birmingham compared to smaller towns like ours in Nottinghamshire?
The Cost of City Shopping
Living in a rural town, we see the price differences first-hand. Here’s why big-city clothing prices are higher:
1. Higher Rent & Overheads
City-based brands pay premium prices for store space, warehouses, and offices. This added cost gets passed directly to you, the customer. Our rural location means lower expenses, allowing us to keep prices affordable.
2. Brand Inflation
Big brands in major cities often charge more simply because they can. In busy shopping districts, people expect to pay more. We don’t believe in inflated prices—we believe in affordable clothing that’s fairly priced for everyone.
3. Fast Fashion vs. Ethical Choices
Many city-based retailers mass-produce fast fashion at low costs but sell it at premium prices. We focus on quality over quantity, ensuring our clothing is affordable and built to last.
Affordable Fashion Without Compromise

At Forgotten Soul, we’re not in this just for profit. We do this for us and for you—our customers. Based in a small Nottinghamshire town, we can sell stylish, high-quality clothing at affordable prices without the unnecessary mark-ups.
Why Choose Forgotten Soul?

✅ Fair Pricing – No city mark-ups, just honest pricing.
✅ Quality Guaranteed – Clothing that lasts, without breaking the bank.
✅ Community First – We’re a small-town brand that cares about real people, not just profits.
So, whether you live in a city or a rural town like ours, you shouldn’t have to overpay for good fashion. That’s why we keep our prices fair—because fashion should be affordable for everyone.
Check out our latest collections and see for yourself. Affordable clothing, made for you.
SHOP FORGOTTEN SOUL

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